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22.08.25 - 16:54
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Cracker Barrel′s Board Should Fire The CEO Immediately (ZeroHedge)
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Cracker Barrel's Board Should Fire The CEO Immediately
Submitted by QTR's Fringe Finance
Cracker Barrel is learning the same lesson Bud Light did: fat, bearded, gun toting middle Americans not only dislike change — especially the “woke” kind — but will also turn on you for taking a staple brand they love and pile-driving it into the ground.
Today Cracker Barrel's stock cratered more than 10% after the company unveiled a rebrand that scrapped its iconic barrel-and-man logo in favor of a sterile, text-only “woker” design minus the old white guy and the…well, cracker barrel.
The move, pushed by CEO Julie Felss Masino, has triggered furious backlash from customers, conservatives, and investors alike, with many calling it the chain's “Bud Light moment. And me, just calling it grossly f**king incompetent.
I mean, honestly. How do you become goddamn CEO of Cracker Barrel without understanding that this is your demographic? If you asked me to find me a woke Democrat in this cr...
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21.08.25 - 22:54
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Cracker Barrel Comes Under Fire for Logo Change (Bloomberg)
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Shares of Cracker Barrel Old Country Store fell as much as 15% on Thursday after the restaurant chain came out with a new logo. The company removed the image of an old man leaning against a barrel from its logo, leaving just the words Cracker Barrel. Conservative backlash to the change followed on social media. Some compared this protest to the same kind Bud Light faced when it collaborated with transgender activist Dylan Mulvaney. More details from "Bloomberg The Close." (Source: Bloomberg)...
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21.08.25 - 19:54
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Cracker Barrel Faces "Bud Light" Moment (ZeroHedge)
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Cracker Barrel Faces "Bud Light" Moment
Cracker Barrel CEO Julie Felss Masino is steering straight into a "Bud Light" moment - learning nothing in recent years - by abandoning the restaurant chain's half-century-old logo that symbolized nostalgia for rural Americana and the "old country store" experience. Instead, the company has embraced the woke rebranding of many other household names.
Cracker Barrel's new logo isn't an accident — it's CEO Julie Felss Masino's project. She scrapped a beloved American aesthetic and replaced it with sterile, soulless branding.
Masino kept a DEI regime that promises to “identify, recruit, and advance” hires by race — and now… pic.twitter.com/6BLthLuQ1Y
— Woke War Room (@WokeWarRoom) August 20, 2025
The soulless rebranding of the new Cracker Barrel logo has sparked backlash across various social media platforms among conservatives. The previous logo once featured an older gentleman in working-poor clot...
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